![]() ![]() Update : The energy intensity figures for data centres and data transmission networks have been updated to reflect more recent data and research. But slowing efficiency gains, rebound effects and new demands from emerging technologies, including artificial intelligence (AI) and blockchain, raise increasing concerns about the overall environmental impacts of the sector over the coming decades. The relatively low climate impact of streaming video today is thanks to rapid improvements in the energy efficiency of data centres, networks and devices. ![]() These exaggerate the actual climate impact by up to 90-times. Yet, contrary to a slew of recent misleading media coverage, the climate impacts of streaming video remain relatively modest, particularly compared to other activities and sectors.ĭrawing on analysis at the International Energy Agency (IEA) and other credible sources, we expose the flawed assumptions in one widely reported estimate of the emissions from watching 30 minutes of Netflix. These services are associated with energy use and carbon emissions from devices, network infrastructure and data centres. The use of streaming video is growing exponentially around the world. ![]()
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